Medtech Incubator
Naturopathic + Functional MD Blue Ocean
client
withheld
industry
Medtech
project
Naturopathic and Functional MD blue ocean
services
UX training, UX research
The challenge
Explore the naturopathic industry for deep rooted challenges that are solvable with existing tech or software.
My task
Uncover unmet needs that could be fulfilled via software.
Overall goal
Create a blue ocean in a growing industry for a medtech company that needed diversification.
Activities
I conducted a deep dive into naturopathy including physician interviews and observations.
Outcomes
Participants expressed the following challenges:
- Researching an acute patient diagnosis
- Documenting care plans
- Sourcing labs and managing workflows
- Inefficient communication methods
- Practice workarounds and manual processes
- Patient engagement with their health
