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Kristine Angell, Connecting People

Capital Campaign Mailer

AIGA/NY Mentoring Program

Client: AIGA/NY Mentoring Program

Team: Kristine Angell, Emma Presler, Beth Tondreau, Myra Kalman, Omnivore, Taylor & Tocci

Project Goal: To create a direct mail piece that inspired people to action—either to send money or to mentor.

The AIGA/NY Mentoring Program, in its 14th year, was receiving national recognition from projects that had greater scope and magnitude; it became seen as a leader amongst AIGA chapter programs. Yet funding for the program and mentor recruitment were low, limiting the program’s reach and capabilities within its target population. The program’s materials needed to address the new circumstances.

The Capitol Campaign Mailer was one component of the campaign. It helped increase the program’s visibility and funding, it increased chapter membership knowledge of the program and brought in more volunteers. I directed the design teams and illustrator. I was responsible for copy writing, content submissions.